For brands spending $5,000+/day on paid acquisition
Know exactly how much your supplement brand can afford to spend to acquire a customer
Book a free LTV Review and we will build your customer lifetime value curve from your own historical sales data, then walk you through it live. You leave knowing what your buyers are really worth over time and the real CAC ceiling that number sets, broken down by product, funnel, traffic source and affiliate. That is the number that turns scaling from a guess into a decision: which funnels to push, how hard to push them, and where your ceiling actually sits.
Book your LTV ReviewLimited reviews each week — first come, first served.
For brands ranging from 7-figure founders to companies doing over $300 million a year.
You are spending five figures a day on ads and still cannot say for certain which months, or which campaigns, actually made you money
Your ads are running and revenue is climbing, yet at the end of the month you are still checking the balance, weighing what came in against what went out, and making an educated guess about whether it worked.
Another dashboard will not fix that, because the numbers you already have are answering a different question than the one you actually need answered.
You already know customer lifetime value is the thing that matters here. The hard part is getting a number solid enough to set your CAC ceiling and scale on.
Your acquisition reporting shows you where a sale came from, not what that customer goes on to be worth
Your ad platforms, your checkout and your attribution setup can all confirm that a sale happened and roughly where it came from. None of them tell you what that customer is worth to you by day 30, 60, 90 or 180, after the refunds have landed and the rebills, upsells and backend offers have played out.
Your acquisition reporting
Shows you where a sale came from.
The LTV Review
Shows you what that customer becomes worth over time.
That later number is what sets how much you can afford to spend to acquire a customer, and for most supplement brands at your spend it is simply missing.
Two campaigns that look identical in week one can be worth very different amounts by day 90, and if you cannot see that difference, you are setting budgets on the part of the picture that clears first.
One blended LTV number averages away the very differences that tell you where to scale
Most LTV calculations give you a single blended average across every offer, funnel, traffic source and affiliate, even though those segments behave nothing alike. Refund timing varies, rebill rates vary, and what customers buy next varies just as much.
Blended together, that average is wrong the moment you use it to decide what you can pay for a customer. It buries the funnels that pay back slowly but pay back big, and it flatters the ones that look cheap up front and never build real value.
An example of the customer value curve the LTV Review builds. On your call, you see yours, built from your data.
The same value, split by the funnels, traffic sources and affiliates that drive it. A blended average would collapse these four lines into one.
The free LTV Review gives you that number broken out: your customer value day by day, after refunds and including later and backend revenue, split by product, funnel, traffic source and affiliate. It is built entirely from your own numbers, so what you are looking at is your business and not a benchmark.
Book your LTV ReviewThe three things that separate supplement brands that scale from the ones that stay stuck
We have looked at a lot of supplement brands at this spend level, and the ones that keep scaling are usually separated by the same three things.
- 1
They know their true customer lifetime value
They can see which buyers pay back by day 30, 60 or 90 once the reorders and subscriptions land, and let their nerve hold when ROAS dips so they don't pull their best campaigns run long enough to become their biggest winners.
- 2
They know which products, funnels, sources and affiliates bring their most valuable buyers
So they put budget behind those specific offers instead of spreading it across the cheapest clicks, and more of every dollar goes to the buyers who actually grow the business.
- 3
They know their real CAC ceiling
They treat that number as permission to spend, raising budgets toward the line and holding them there one month and pushing the next, so scaling becomes a steady, deliberate move they can repeat.
The LTV Review gives you all three, from your own data, in a single call.
One live working session, built from your own sales data, that ends with the exact number you can afford to spend to acquire a customer
The LTV Review is a live session where we build your customer lifetime value curve from your historical sales data and walk through it with you. It is not a software demo. It is your own business on the screen.
Book a time
Pick a slot on the calendar.
Send your sales history
It is an export of past orders, so you are not connecting your store, installing anything, or giving us access to anything live.
We build your curve
Ahead of the call we load your data in and build out your customer value over time, broken down by the areas that affect scale.
We walk you through it, live
On the call we go through your actual LTV curve by product, funnel, traffic source and affiliate, along with refund timing and how your cohorts improve month over month, and we finish on your real CAC ceiling.
Your data is deleted straight after the call.
Book your LTV ReviewYou leave the call knowing your real CAC ceiling for every segment, and where you can afford to scale harder
- What your buyers are worth over time, after refunds and including later and backend revenue, at day 30, 90 and 180.
- Which products, funnels, traffic sources and affiliates bring your most valuable customers, and which ones only bring volume.
- Your real CAC ceiling, set for each of those segments rather than one blended average across all of them.
- Where you can afford to scale harder, and where you are already spending close to the line.
You can use all of it to make sharper decisions about where and how aggressively to scale, and even if you never work with us again, you walk away with the number.
The same modeling we have run across $3.1 billion in sales data, run on yours
We have analyzed more than $3.1 billion in sales data across 43 million sales and 11.2 million customers.
Built by Tyler Ryan
LTV Numbers was built by Tyler Ryan, a former NASA software engineer and the company's founder. The modeling that has run across $3.1 billion in sales data is the same modeling we run on yours.
What businesses are saying about LTV Numbers
“In 5 minutes, I see which funnels and campaigns to double down on and which to shut off, without hiring a CFO or a data scientist.”
“I've been buying email drops and now that I can actually see the data, I'm able to keep spending with confidence. I also know what emails do best so it's easier for me to choose which creatives to use for paid drops. In all honesty, it's been a game changer and we are just warming up.”
“It works. I don't really have to play around too much to get the numbers I need. They're basically served in my face. So I can't get lost in the data.”
“LTV Numbers just works and we trust it 100%. It shows us what we need, front and center.”
“We set our CPA for paid ads and customize affiliate commissions based on day 30, 60, and 90 LTV, allowing us to focus on the highest leverage channels and scale aggressively on both fronts.”
“The platform has allowed us to start comparing the value of various traffic from affiliates, podcasters and ad platforms. That has allowed us to scale up spending in areas that are working, and slow down or stop spending on traffic sources that aren't profitable.”
“Every business doing over $10k/mo should be using this. Experts recommended we hire a data scientist for $200k/year. Instead, we use LTV Numbers and it does everything we need and more. These insights could be worth $5-10M this year for us as we scale our new offer.”
“Knowing how much you can spend to acquire a customer is everything. LTV Numbers showed us our winning audience-ad combination. We then went from spending $100/day in the negative to spending $5,000/day within a week.”
“We used LTV Numbers to optimize our nurture sequences and see our LTV grow. Clearly seeing our efforts pay off in LTV Numbers is a huge confidence boost and keeps us going. We're excited to see our LTV grow even more when we launch our mastermind”
Testimonials shown as text and attribution only. No client logos or photos.
Questions business owners ask before booking
I already have a tracker and an attribution setup. How is this different?
Those tools tell you where a sale came from, but not what that buyer is worth to you over the next 30, 60, 90 or 180 days once refunds, rebills and backend offers are counted. The LTV Review is built from your historical sales data rather than pixels, and it gives you value over time by segment instead of one blended number.
Is another analysis going to change what I actually do?
The output is a number you set budgets from. You leave knowing your real CAC ceiling per funnel and source, which funnels and affiliates bring your best buyers, and where you can push harder. It is a decision rather than a report.
My data is messy and spread across platforms.
That is completely normal. You send an export of past orders and we handle the reconciliation before the call, so the session itself is just us showing you the finished curve.
What do you do with my data?
You send an export of past orders, so you are not connecting your store or giving us live access, and your data is deleted straight after the call.
How long does it take?
It is one call of 45 to 60 minutes, with nothing to install.
Is this a sales pitch?
The LTV Review is the offer. If you want to keep using LTV Numbers afterward we can talk about that on the call, and if not, you still leave with your number.
Who is this for?
Established supplement brands spending $5,000 or more a day on paid acquisition, with repeat purchases, multiple products or funnels, or backend revenue. If that is not you yet, this will not be much use.
Why are reviews limited?
Every review is done live and built by hand from your data, so we only take on a set number each week. They go first come, first served, and if the week is full you are offered the next open slot.
Book your free LTV Review and leave knowing exactly what you can spend to acquire a customer
It is for supplement brands spending $5,000 or more a day on paid acquisition. Send us your sales history and we will show you exactly how much you can afford to spend to acquire a customer, broken down by funnel, traffic source and affiliate. The review is free, a limited number are available each week on a first come, first served basis, and your data is deleted after the call.
Book your LTV Review